How to Use
What Role Does Social Media Play?
Social media is a tool that connects people in an informal and personal way. Notice that it is people that connect on social media sites. This, for example, means that a tweet comes from a person that represents a company, not from the company itself.
In our case, this is best explained by thinking of how a career fair is run. As a student walks around the fair they talk to Human Resource professionals that represent companies. A Human Resource professional does not approach students with stiff, corporate language. Instead they attempt to engage students with give-a-ways and conversations about what is important to them. Social media is simply a large career fair where people, and people from companies, get to know and help each other.
Social media is best understood by trying it. If you’re interested in one of the following social media sites, I recommend creating your own account and trying it for yourself. In the case of social media it is easier done than said.
Twitter is a constantly updated news feed. After you create an account, search for GreenCareersPSU and “follow” me. You will then be updated on greencareersPSU.com news. This includes new companies that have joined the initiative, new career postings and updates on events, classes and conferences. It will also update you on green career current events across the country.
Once you get comfortable with following the GreenCareersPSU news feed, you can begin to follow others. By looking through the list of people I follow, you can find solar and other green companies. You can also find career search and placement professionals, green news sources, Penn State students and more! To talk to anyone on Twitter simply put @Username before what you have to say. (Example: to talk to GreenCareersPSU you write @GreenCareersPSU and then start typing.)
Friday has been deemed “Follow Friday” in the Twitter world. This means that Tweeters send a list of their favorite people to follow in a tweet for others to learn about. Every Friday I will send a #FollowFriday message that tells you who I am following in a given category that you should follow too.
To help connect companies with a broader range of students that you are trying to reach, students will also be recommended through these #FollowFridays.
Every tweet is also searchable. For example, if a student is only interested in finding solar jobs they can simply put “GreenCareersPSU solar” in their search bar and only the tweets about solar careers will come up! The same is true for wind, engineering, marketing, IST, etc. If you want to find it, search for it!
For more help on how to use Twitter, read Twitter’s forum page.
Become a Fan of Green Careers at Penn State!
This medium will be used mainly to update students like you about the initiative. You can type Green Careers at Penn State into the search bar on Facebook and become a fan of it! This fan page will update you on what’s going on at greencareersPSU.com. Through the fan page, you will be invited to events, updated on new features of our website and able to see pictures of you and your friends getting involved in sustainability!
Join the Group Green Careers at Penn State!
Join the group Both students and companies can benefit from joining the Green Careers at Penn State group on Linked In. A simple search for “Green Careers at Penn State” will bring you to the page and allow you to join the group.
Joining the group will allow employers to know that you are part of the initiative. Whether you find them through LinkedIn or they find you, they will quickly be able to log on to greencareersPSU.com and see your profile and Sustainable Action Icons. You put all that time into increasing your sustainable action, now make it as easy as possible for companies to see it!
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